The Rise Of The Machines: The changes in technology within the industry.

Since the invention of television in the 1920s, the TV has been a main medium for media,entertainment and leisure, But before television there were newspapers which was a big form of communications and then came telegraphs which allowed instant communication over vast distances;Same sort of thing which was used for soldiers to contact family and vice versa. With the telegraph slowly fading then came the radio, this became the most used and popularized; as radio was developing , the telephone was perfected and the content for it was well developed beyond its years, this then became a dominant form of mass-communication technology.....UNTIL!!!

THE RISE OF THE TELEVISION

The early concepts of TV were predicted in the 18th and 19th centuries. Scientists from around the world worked to perfect  television for decades, with the key breakthroughs coming in the early 20th century, the invention springing from the work of many minds. 



Color was added in the 1950's, but the technology was same. Digital television is actually the transmission of television signals using digital methods. Analog transmission is always as a constantly variable wave; digital transmission consists of an electrical pulse which has two possibilities: on and off, which are represented by a one and a zero. Because a digital signal does not fluctuate, it is either present or totally absent, a digital transmission is more precise than an analog transmission. Although, both signals are transmitted in same way and have the same range, but they behave differently at the limits of their ranges. An analog signal degrades over distance and may be barely detectable at the farther reaches of the broadcast area. As the signal reaches the farther limits of its range, the signal-to-noise ratio decreases and the quality of the broadcast suffers, although the range remains the same. In comparison, when the signal-to-noise ratio decreases in a digital signal, the quality of the broadcast does not degrade, but the range shrinks.

http://www.youtube.com/watch?v=ZagSqk7FMio
The Internet may not have changed everything but it’s changing a lot, including traditional activities such as warehousing and distribution. Just as the Internet has sped the flow of information and diversified the availability of data, it is also changing the way retailers use warehouses and distribution centers to manage the flow of inventory. In fact, among the most significant impacts of the Internet may be its ability to improve the match between demand and inventory.

There are many advantages of digital TV over Analog TV some of them are superior image resolutions for a given bandwidth, smaller bandwidth for a given image resolution, compatibility with computers and the Internet, interactivity, superior audio quality, consistency of reception over varying distances, capacity for multicasts etc. These features place the digital TV much ahead of Analog TV and future of digital TV looks very bright.

In the future, cable operators might also move to all digital means of delivery, which means you may be required to lease a set-top box or own a TV with a digital cable tuner to continue to receive the channels you now view on a conventional TV.

The transition from analog to digital TV is not going to affect the future of the commercial video equipments like DVD players or other video equipments. Future of the videos produced for the computers and Internet are poised for a big leap ahead. The digital TVequipped with enhanced video quality, increased resolution handling and compatibility with computers would pave the way for thousands of beautiful amateur videos currently unavailable for the general masses. High quality videos currently available on the net would be shared and shown to the masses through digital TV soon without compromising on their quality of the video. The future of video seems to be on the launch pad of a very bright path with digital TV.

WEB 2.0 

http://www.youtube.com/watch?v=6gmP4nk0EOE

Slumdog Millionaire - A Case Study

Production

Screenwriter Simon Beaufoy wrote Slumdog Millionaire based on the Boeke Prize-winning and Commonwealth Writers' Prize-nominated novel Q & A by Vikas Swarup. To hone the script, Beaufoy made three research trips to India and interviewed street children, finding himself impressed with their attitudes. The screenwriter said of his goal for the script: "I wanted to get (across) the sense of this huge amount of fun, laughter, chat, and sense of community that is in these slums. What you pick up on is this mass of energy."
By the summer of 2006, British production companies Celador Films and Film4 Productions invited director Danny Boyle to read the script of Slumdog Millionaire. Boyle hesitated, since he was not interested in making a film about Who Wants to Be a Millionaire?, which was produced by Celador.Then Boyle learned that the screenwriter was Beaufoy, who had written The Full Monty (1997), one of the director's favourite British films, and decided to revisit the script. Two years after being given rights make this movie , Slumdog Millionaire was born.
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Marketing

In August 2007, Warner Independent Pictures acquired the North American rights and Pathé the international rights to distribute Slumdog Millionaire theatrically.However, in May 2008, Warner Independent Pictures was shut down, with all of its projects being transferred to Warner Bros., its parent studio. Warner Bros. doubted the commercial prospects of Slumdog Millionaire and suggested that it would go straight to DVD without a U.S. theatrical release. In August 2008, the studio began searching for buyers for various productions, to relieve its overload of end-of-the-year films.Halfway through the month, Warner Bros. entered into a pact with Fox Searchlight Pictures to share distribution of the film, with Fox Searchlight buying 50% of Warner Bros.'s interest in the movie and handling U.S. distribution.
Following the film's success at the 81st Academy Awards, the film topped the worldwide box office (barring North America), grossing $16 million from 34 markets in the week following the Academy Awards.Worldwide, the film has currently grossed over $377 million.

Distribution

Six months ago, the director was suddenly informed that Warner Independent was being closed down and that Slumdog, to which he’d devoted a year of his life, would be condemned to the obscurity of a straight-to-DVD release.  

That was before Fox Spotlight heard of Boyle's feel-good fable about contemporary Mumbai. They bought rights to the film for a song, and quietly went about turning it into a word of mouth smash hit.

Exhibition

Slumdog millionaire was released on 9th January 2009 as an art-house film, but short after being released it crossed over and became and main stream film. This was due to that amount of viewers wanted to see the film. In the opening weekend Slumdog made £2 million in the UK by 11th January 2009 and also was shown in 324 screens over the UK.

Slumdog millionaire was launched as a new independent movie in the UK. PATHE wanted to use online marketing to build awareness to the public about the film. Also targeting it at niche audiences such as Indian movie lovers and enthusiasts and followers of Danny Boyle.

Slumdog millionaire was re- released due to it smashing the box office records by winning 7 Bafta awards and 8 oscars. This made the public think about how good the film must be and made more and more people go and see the film which bought up the film viewing rates again.